SEO Explained in Black and White

If you recently updated your Firefox version from Firefox 3.6 to Firefox 4.1, you will notice that some of the SEO addons I discussed in my article, Free Firefox Addons/Tools To Help With SEO are not working properly.

Solution A:

Unfortunately, the NoDoFollow addon and SEO quake does not work in Firefox 4.1. What you can do is

  1. Uninstall your Firefox 4.1 and install Firefox 3.6 again OR
  2. Here’s a link to Firefox 3.6 installer, http://www.mozilla.com/en-US/firefox/all-older.html.

 

Solution B:

You can keep your Firefox update and just install these plugins in Google Chrome.

To get SEO quake for Chrome visit this website, https://chrome.google.com/webstore/detail/akdgnmcogleenhbclghghlkkdndkjdjc.

If you notice, it works and looks the same in both Firefox and Google Chrome.

 Firefox updates - seo quake - helen innes

 Figure 1: SEO Quake in Chrome

For the NoDoFollow Plugin, visit this link nodofollow.crx. Though note, that unlike the NoDofollow plugin for Firefox which highlights nofollow links in pink, this add-on in Chrome will strike through the link that is nofollow, as you can see in the picture below:

Firefox updates - nodofollow chrome - helen innes

 Figure 2: NoDoFollow in Chrome

I hope this article helps. I’ll keep you posted for new updates.

 

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

Here are some basic internet marketing tips for professionals:

1. Register your name as your domain. This will only cost about $12 per year. Visit GoDaddy.com and register your name. If you intend to ‘brand’ yourself, not just your company, then you will want to make it easier for people to find you, just by Googling your name. If the .com of your name is taken already, try adding your profession title. For example, doctorjohndoe.com or attorneyjohndoe.com. I was too late with mine. HelenInnes.com had already gone, so I decided to go with HelenInnes.ca, instead (.ca mean it’s a Canadian site). I also snapped up the domain name GrahamInnes.com for my husband at the same time, though he’s yet to find a use for it. But when he does, he has the .com already which is good. If you would like to learn more tips on choosing domain names, read my article, Domain Name Selection Tips.

2. Create a website. You can easily set-up a website in WordPress. If you don’t have the time, or just want a more professional site hire a WordPress Expert to create a website. For as little as $195, I offer professionally looking website at YourWordPressExpert.com.

3. You need to be where your customers are and interact with them to generate leads. That’s why it’s a good idea to sign-up and participate in social media sites like Facebook and Twitter as more and more people are now online.

4. Sign-up with Google’s Places. This will help you a lot. More people are now using the internet to search for services instead of using paper directories. When someone, for example, searches for “Attorneys in Calgary”, Google will show results of businesses or people have registered with Google’s Places. This is a free service from Google.

Basic Internet Marketing tips for Professional - Helen InnesFigure 1: Search Results

5. Do proper On-Page and Off-Page SEO. When users type your name or your services, your name should appear on the first page of the SERPs, to get more traffic to your website. In order to achieve that, you need do on-page optimization and back linking.

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

Simple Tips For Submitting Articles

On June 30, 2011, in Link Building, by Helen Innes
0

Here are some simple tips for submitting articles:

Tip #1: Don’t forget to write an author bio.

GoArticles and Ezine provide a box for this. Sometimes, this is called ‘Resource Box’ or ‘About the Author’box. But whatever it is called, make sure to write something worthwhile in this box. Include your name and a little something about yourself or your product.

You can use this box to drive traffic to your website. People love free things so try to include one, such as free articles, newsletter, special gift, discounts or an e-book.

You can also use this box to build backlinks to your website as most of the time the links here are dofollow. Read my article Best Article Directories for Backlinks for more information on how you can use articles for your link building campaign.

Tip #2: Always read the submission guidelines.

The individual article directories provide these guidelines, and you should abide by them or else your article may not be approved. Take special note of how many links are allowed. Check whether affiliate links are permitted. Before submitting anything, make sure you read and understood the guidelines, otherwise you could be wasting your time.

Tip #3: Do not submit spun articles.

Many article directories reject spun articles, and quite right too, in my opinion, they are poor quality and don’t offer any value. I do not recommend the use of article spinning software. Check out my article, why I do not use article spinner software to find out more.

Tip #4: Include your keywords in the title and in the keyword field.

If you also want your articles to rank in search engine results page, do some SEO work on your submitted article. For example, put your keywords in the title and keyword field.

Tip #5: Make your topic interesting to read.

Often times, articles submitted to article directories can be syndicated or used by other people in their website. If you have an interesting topic or an informative article, more and more people will take an interest in your article and they will put it on their website. This means more exposure and back links for you.

 

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

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Is your Website SEO Ready?

On June 23, 2011, in On-Page SEO, by Helen Innes
0

Here is a checklist I have prepared so you can gauge whether your website is SEO-Ready? By SEO-Ready, I mean that you’re not doing anything to hinder your SEO efforts.

a. Can you insert Meta tags in your individual HTML pages? If your website’s pages are generated dynamically like in WordPress, can you install a plugin that will insert these tags in to your web pages?

b. Is your website 80-90% text? (If this is not possible e.g. you are a photographer, you can work around this, but bear in mind my tips in the blog post Simple SEO Tips for Image Optimization)

c. Are you avoiding flash animation on your website?

d. Can most of your web pages be accessed in 2-3 clicks from the home page?

e. Are you willing to make your web pages visible to search engines?

f. Are you willing to create an account and verify that you own website in Google’s webmaster tools?

g. Are you willing to limit the number of external links or insert a rel=”nofollow” tag in your external links?

h. Can your 404 error page be optimized? If you are using WordPress then this is possible, and in many themes, it’s pretty simple to do.

i. Have you identified and fixed any broken hyperlinks?

If you answered “No” to most of the questions then, your website is not SEO-ready. If you answered mainly “Yes”, then your website is now ready for SEO. If you would like help get your WordPress website ready for SEO then, please contact me and I’d be happy to help, otherwise check out my other articles for some great tips to help you get SEO-ready.

Helpful Articles Which Might Address Some of Your “No” Answers:

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

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Long Tail Vs Short Tail Keywords

On June 16, 2011, in Keyword Research, On-Page SEO, by Helen Innes
0

Choosing keywords for your web pages are one of the crucial tasks in On-Page SEO. You can either choose short tail keywords or long tail keywords. Short long tail keywords are composed of one to two words while long tail keywords are short phrases composed of more than two words.

In my article, How to do keyword research for higher ranking in Google, I mentioned there that I recommend selecting long tail keywords.

Here are some reasons why I recommend selecting long tail keywords:

  • Long tail keywords are usually not competitive so ranking for these keywords is much easier than for short tail keywords.
  • Searchers nowadays tend to search using long tail keywords as they produce more relevant results. For example, suppose you were searching Google for tips on how to do keyword research. If you just typed in “keyword research”, you would see something like this:Long tail vs short tail - keyword research sample - helen innes

    Figure 1

    However, if you type in, “how to do keyword research” the search results would better address what you want to know, as you can see in the image below:

    Long tail vs short tail - keyword research sample 2 - helen innesFigure 2

    If you compare the two search queries, you will notice that you are given more relevant results if you search using the long tail phrase. For searchers, this saves time, and for website owners, they get to target people who are more likely to be interested in what the content of their site.

  • Long tail keywords can be a combination of two shorter keywords, so while you are building links for the long-tail phrase you are also building them for the shorter keywords.
  • Example:

    Long tail key phrase : Affordable Second Hand Dell Laptops

    Shorter key phrases: Affordable Laptops, Dell Laptops, Second hand laptops, affordable Dell laptops

     

    Read my article on How to do keyword research for higher ranking in Google to get more practical tips on keyword research. I also share there some tips for free SEO tools that can help you do keyword research effectively.

     

     

 

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

Every now and then you will notice in your WordPress dashboard a reminder to update WordPress to its latest version. As of writing this article, the latest major version of WordPress is 3.1. Though we are now up to release 3.1.3, which you should upgrade to if you haven’t already done so.

So why bother to keep your WordPress up to date?

Keeping your website secure is the most important reason to upgrade. In my last blog post I talked about how to prevent your website from being hacked. I mentioned there that keeping your WordPress installation updated will prevent your WordPress websites from being hacked. New security features are generally part of any new versions, so, don’t just wait for the major releases, the minor ones tend to have security enhancements and bug fixes.

Here are a couple of other reasons why you should upgrade your WordPress to its latest version.

• The new version of WordPress 3.1 gives you easier access to your dashboard, as shown in the picture below:

keep WordPress updated - Easy Dashboard access - helen innes

• Another reason why you should update your WordPress install to the latest version is because it allows you to insert links easily. In your page and post editor, you will see a box whenever you insert a link. This new feature makes linking to your posts much simpler as they are listed for you to pick from. You can see in the picture below that it shows recently added URLs.

 

keep WordPress updated - Easy linking - helen innes

In previous versions of WordPress, you needed to type in the exact URL of the page in the URL field.

Remember to keep your WordPress up to date. You can automatically update it in your dashboard. But before you do, make sure you back-up your files.

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

How to protect your WordPress blog from hackers?

On June 9, 2011, in WordPress, by Helen Innes
0

With so many cyber crimes happening worldwide, anyone can be a victim of malicious threats from these hackers. If your website has internet site security or you know how to protect your website from hackers, the chances of being a victim are reduced. If you do not know how to secure your WordPress website from these hackers, the following tips will be helpful:

Tips on how to protect your WordPress blog from hackers:

1. Always keep your version of WordPress up to date. One of the good things about WordPress is that even though it’s a free platform, the developers are continuously making improvements. New versions are often released that not only enhance your website functionality but also protect it from known threats.

Log-in to the admin area of your site and you will see whether your WordPress version is up to date. There should be a message at the top on a yellow background advising you to update it. Click on the link and update your site. Note – before doing any updates it is advisable to take a back up of your site.

2. This next piece of advice comes from Matt Cutts of Google. He recommends changing your .htaccess file. You can specify which IP addresses can access your wp-admin. When a user accesses your wp-admin directory and the user’s IP address is not on the list, they will get a 403 Forbidden Site Error.

3. Sign-up with Google Webmaster Tools and verify that you are the owner of your website. In your Webmaster Tools Dashboard, under Diagnostics click Malware to see if your website has malware problems.

How to protect wordpress blog from hackers - malware - helen innes

To learn more about malware and hacked sites, read this article https://www.google.com/support/webmasters/bin/answer.py?answer=163633.

4. You can also install the limit login attempt plugin. This plugin will lockout that IP address that has too many failed login attempts. You can set how many retries and how many hours it will be locked down.

How to protect wordpress blog from hackers - plugin 1 - helen innes

If someone entered the wrong password or username, the plugin will give a warning on how many remaining attempts are still left.

How to protect wordpress blog from hackers - plugin 2 - helen innes

When it reaches the maximum number of allowed retries, it will give you an Error message, and in how many minutes or hours you will be able to retry again.

 

How to protect wordpress blog from hackers - plugin 3 - helen innes

What’s good about this plugin is you can see the IP addresses that are attempting to login and how many times it was locked in by the plugin.

How to protect wordpress blog from hackers - plugin 4 - helen innes

 

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

Over recent years, bloggers have increasingly tried to monetize their site by showing pay per click ad campaigns or affiliate links. If you search the Internet, you will see that a lot of people are claiming that they earned substantial amounts by displaying pay per click or affiliate ads on their sites.

While for some people this really is working, it is not the best idea for everyone. If your site has little traffic to begin with, you don’t want to scare potential customers by pushing ads at them immediately. How do you feel when you get to a new website that you’ve never been to before, and you see lots of ads and little content? With some websites, you will notice that the ads are everywhere; header, sidebar, footer and even in amongst the content. This can make it hard for visitors to see the information they really care about.

Additionally, this will not help in your SEO efforts because you are passing your page ranking juice to these sites.

If your blog’s main purpose is to make money from ads, then of course you’re going to want to show the ads. Also, if there is a product or company that you think your readers would be interested in, then by all means link to it. However, here is some useful information to bear in mind when placing any type of ad on your site.

  • Only include ads that are related to your content. For example, suppose you write an article about cars, the advertisements for car services, buying and selling of cars and car accessories would be useful to your readers. However, if you include an ad for herbal medicines, this will not only look out of place on your site, but your readers are unlikely to click on it. If you have advertisements that are related to your content, there is a greater chance that your website visitors will click on these ads resulting in profit for you.
  • Ads that are in the form of images or flash objects will affect the loading speed of your web pages, and this will hurt your SEO rankings. As much as possible choose ads that are text only or are small images.
  • Continually check on your advertisements links because over time the links maybe broken. This often happens with images. You will notice that it’s broken because the image will not load or when you click the link the page cannot be found. When you encounter this problem it is best to replace the advertisement. If you install the “broken links checker” plugin in WordPress , you can easily detect broken links. Read my articles How to find and fix broken links in WordPress – Part 1 and How to Find and Fix broken links in WordPress – Part 2 for more information about broken links.
  • If you can edit the advertisement HTML code, make sure to place a “nofollow” tag. Just insert rel=”nofollow”. In this way, you page rank juice will not be passed on these advertisements.

Example: Affiliate Link without NoFollow Tag

blogs ads and SEO - without nofollow - helen innes

Example: Affiliate Link with NoFollow Tag

blogs ads and SEO - with nofollow - helen innes

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

List of dofollow bookmarking websites

On June 2, 2011, in Link Building, by Helen Innes
0

There are a lot of ways to build quality backlinks for your SEO campaign. I have already covered some of the ways in my previous articles the best article directories for backlinks and dofollow video websites where you can submit your videos. Now I’m going to share a list of dofollow bookmarking websites.

1. Amplify

In amplify, you can post status, videos and articles, however, the links there are nofollow. See image below. You’ll recall from my article, Free Firefox Addons/Tools to Help With SEO, that I use the NoDoFollow addon to identify types of links – purple means dofollow, and pink means nofollow.List of Do Follow Bookmarking Sites - Amplify - Helen Innes

Figure 1: (Click To View Larger Image)

Since the link to my website is pink, you might be wondering why I have included this in the list as it’s clearly nofollow. The only dofollow link going to an external website that you normally see is within the profile box. However, I have found a way where I can build a number of links from Amplify. Here’s what you can do:

 

  • Click on My Amplog
  • Click on Customize Your Sidebar (see image below)

List of Do Follow Bookmarking Sites - Amplify 2 - Helen InnesFigure 2: (Click To View Larger Image)

  • Choose the text or HTML Widget

List of Do Follow Bookmarking Sites -Amplify 3 - Helen InnesFigure 3: (Click To View Larger Image)

  • You need to create the backlinks using HTML code. If you do not know how to create backlinks this way, read my article, HTML code for backlinks which explains the basics.

List of Do Follow Bookmarking Sites - Amplify 4 - Helen Innes

Figure 4: (Click To View Larger Image)

  • Once you save your links, view My Amplog.
  • You’ll now see a new widget appear, and in it a dofollow link.
  • While this example only shows one link, you could add additional links to different web pages.

 

List of Do Follow Bookmarking Sites - Amplify 5 - Helen InnesFigure 5: (Click To View Larger Image)

2. Links Gutter

Bookmarking is easy in Link Gutter. You just need to follow the step by step process.

  • Click Submit Story
  • Fill in the form, paying particular attention to the description part. You need to insert HTML code in order to build links within the description. I highly encouraged you to read my article, HTML code for backlinks to find out how.

List of Do Follow Bookmarking Sites - LinksGutter - Helen InnesFigure 6: (Click To View Larger Image)

  • Once you submit the story, visit your profile and click submitted links

List of Do Follow Bookmarking Sites - Links Gutter 4 - Helen InnesFigure 7: (Click To View Larger Image)

3. Gravee

Here are the steps to create a dofollow bookmark in Gravee.

  • Search for your article or anything you want to bookmark in the search box
  • Click the bookmark icon
  • List of Do Follow Bookmarking Sites - Gravee - Helen InnesFigure 8: (Click To View Larger Image)

  • You will be asked to fill in the form. If the web page you are going to bookmark has Meta tags, they will appear. See picture below:

 

List of Do Follow Bookmarking Sites - Gravee2 - Helen InnesFigure 9: (Click To View Larger Image)

  • Once you add your bookmark it will appear in your profile page.
  • List of Do Follow Bookmarking Sites - Links Gutter 3 - Helen InnesFigure 10: (Click To View Larger Image)

I hope you learn something. Do not limit yourself to building links on article directories, also use my list of dofollow bookmarking sites to help you get more links.

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 

When building backlinks by submitting articles to directories you will need to know some basic web page HTML codes in order to create links. Unlike in WordPress where you can easily insert links in the post or page editor, some blogs and article directories like Ezine and Go Articles will require you to do the HTML coding for your links manually.

I have listed down HTML code for backlinks that can help you. These HTML codes are also handy for bloggers.

1. Simple text link

You will need the ‘a href’ tag when you want to build links. For example, suppose I want to create backlinks for the URL, http://www.heleninnes.ca/ and the anchor text I want to use is ‘Helen Innes’, and I want to insert the link in the middle of a sentence.

 

The code will look like this:


Contact <a href=http://www.heleninnes.ca/> Helen Innes </a>
for more information.

 

The result will be:


Contact Helen Innes for more information.

 

2. Image Link

If you want to insert an image link, you will need another HTML tag. You use the ‘img’ tag in connection with the ‘a href’. You use ‘img scr’ to state the location of the image file.

For example, presume the source of your image is http://www.heleninnes.ca/wp-content/uploads/2011/05/Pic01.png and you want the image to be a link pointing to the URL, ‘http://yourwordpressexpert.com’.

 

Your code will look like this:


<a href=” http://yourwordpressexpert.com”>img src=”http://wp-admin/
content/yourwordpressexpert.com/image01.jpg” /> </a>

 

The result will be:

 

You can add other attributes to optimize your image for SEO. You can put your keywords in the alt attribute, title and caption. To know more on how to optimize your images read my article Simple image optimization tips or watch my video How to optimize images for SEO.

 

3. Break Tag

I find this very helpful when I am submitting articles in Go Articles. I often used this in the author resource box. It helps to make the author box easy to read, by adding line breaks.

Here is an example of how I would use the break tag <br> in an author box.

 

The code will look like this:


More Articles from Helen Innes <br> 1. How to optimize 404
 Error Page <br> 2. Google URL Removal Tool <br> 3. Best
Article Directories forbacklinks <br> <br> Contact Helen Innes
for more information.

 

The result will be:

 

More Articles from Helen Innes

1. How to optimize 404 Error Page

2. Google URL Removal Tool

3. Best Article Directories for backlinks

 

Contact Helen Innes for more information.

 

4. Strong Tag

If you want to bold a word or a phrase, you will need the ‘strong’ tag.

Use <strong> at the beginning of the word or phrase and </strong> at the end.

 

The code will look like this:

 

Contact <strong> Helen Innes </strong>for more information.

 

The result will be:


Contact Helen Innes for more information.

 

I hope these free web page HTML codes will help you. If you need help with your website HTML codes contact me.

 

 

 

 

About Helen Innes

Helen Innes is a professional SEO consultant in Calgary Canada, resident SEO blogger and SEO writer for various article directories. If you need help or further assistance about this topic just leave a comment below or contact Helen Innes. This article may not be republished without the express permission of Helen Innes.

 
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